https://www.heygracebaldwin.com/essays daily 0.75 2024-04-14 https://www.heygracebaldwin.com/essays/why-messaging-dies-with-copy monthly 0.5 2024-04-14 https://www.heygracebaldwin.com/essays/people-love-solving-problems monthly 0.5 2024-04-03 https://www.heygracebaldwin.com/essays/b2b-messaging monthly 0.5 2023-11-30 https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/7e5f99ec-4732-44d8-92ee-37c7b8a51285/image5.png Essays - B2B messaging, demystified | The what, the why, and the how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/8dba9a88-08eb-485d-889c-76f14638cf38/image2.png Essays - B2B messaging, demystified | The what, the why, and the how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/149eb55f-3ae8-46e5-96c4-8a0ab593fe85/image3.png Essays - B2B messaging, demystified | The what, the why, and the how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/ce35971a-f5e1-4648-8d28-e9363f2255fc/image1.png Essays - B2B messaging, demystified | The what, the why, and the how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heygracebaldwin.com/essays/meet-the-b2b-brand-messaging-framework monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/1695740134378-X7V7JQT6VSAQGBI234ZO/image-asset.jpeg Essays - Meet the B2B brand messaging framework. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heygracebaldwin.com/essays/how-ttagz-ranked-on-page-1-a-week-after-we-launched-their-site-lq6wW-hfslg monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/b1262276-bd33-4763-b7fa-5265051c274e/Voice+mood+board+ttagz.png Essays - How ttagz ranked on Page 1 a week after launching their new website. - Make it stand out The ttagz brand voice needed to be charismatic, vibrant, and confident. https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/5f985727-aaf5-4337-898b-a9ae11db61f7/Will+LI+post.jpg Essays - How ttagz ranked on Page 1 a week after launching their new website. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heygracebaldwin.com/essays/how-to-write-a-value-proposition-with-examples monthly 0.5 2023-08-30 https://www.heygracebaldwin.com/essays/heres-the-only-conversion-copy-principle-you-need-to-know monthly 0.5 2023-08-30 https://www.heygracebaldwin.com/essays/force-your-readers-into-feeling-things monthly 0.5 2023-08-30 https://www.heygracebaldwin.com/essays/make-it-shorter-is-like-chewing-on-a-mouthful-of-screws monthly 0.5 2023-08-30 https://www.heygracebaldwin.com/contact daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/72896fb1-d43f-45b6-8a78-222a47d19f1f/Grace-027.JPG https://www.heygracebaldwin.com/manifesto daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/1622289279126-XSC617SWTMYNS0TCSL2A/MerelMollemaFotografie-Grace-22.jpg Manifesto https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/1622292077266-9ESPCPPR0E7KRD1X9NVT/MerelMollemaFotografie-Grace-10.jpg Manifesto - So why does most SaaS marketing feel “meh” at best? Chances are, if you’re reading this you care about the story your business has to tell the world. You’ve invested time, energy, and money into your brand. And you believe whole-heartedly in the product your team has built. But for some reason, those beliefs and ideas get lost in translation when you try to create marketing messages. https://images.squarespace-cdn.com/content/v1/60b0c776848e907d56cc8858/1622292710208-6LGZOENUYWGU2SNLDTC1/MerelMollemaFotografie-Grace-28.jpg Manifesto - But who am I to talk about this shit? Good question. You’re smart. I like that about you. My name is Grace Baldwin. I’m a conversion copywriter, relentless customer advocate, research-driven product messaging strategist. 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