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Grace Baldwin
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Why good messaging dies with copy
Grace Baldwin 4/14/24 Grace Baldwin 4/14/24

Why good messaging dies with copy

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People love solving problems
Grace Baldwin 4/3/24 Grace Baldwin 4/3/24

People love solving problems

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B2B messaging, demystified | The what, the why, and the how.
Grace Baldwin 11/30/23 Grace Baldwin 11/30/23

B2B messaging, demystified | The what, the why, and the how.

“Messaging” is a word that gets thrown around without a clear definition. This post tells you what it really means.

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Meet the B2B brand messaging framework.
Grace Baldwin 10/30/23 Grace Baldwin 10/30/23

Meet the B2B brand messaging framework.

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How ttagz ranked on Page 1 a week after launching their new website.
Grace Baldwin 9/26/23 Grace Baldwin 9/26/23

How ttagz ranked on Page 1 a week after launching their new website.

With quirky copy and a solid SEO strategy, ttagz’ new website jumped to page 1 in just a week online.

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How to write a value proposition (with examples)
Grace Baldwin 8/29/23 Grace Baldwin 8/29/23

How to write a value proposition (with examples)

Get rid of the vague lists and write a value prop that makes people want to buy.

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Here’s the ONLY conversion copy principle you need to know.
Grace Baldwin 8/11/22 Grace Baldwin 8/11/22

Here’s the ONLY conversion copy principle you need to know.

The only conversion copy principle you need to know.

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Force your readers into action.
Grace Baldwin 8/10/22 Grace Baldwin 8/10/22

Force your readers into action.

Force your reader into feeling things.

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“Make it shorter” is like chewing on a mouthful of screws.
Grace Baldwin 7/20/22 Grace Baldwin 7/20/22

“Make it shorter” is like chewing on a mouthful of screws.

Why B2B SaaS companies should embrace the beauty of longer copy.

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