Let’s make the world as excited about your business as you are.

I help B2B teams build go-to-market brand strategies that bring your message to life (so it actually sticks in the hearts and minds of your audience).

  • Userevidence

  • Amaze

  • Act

  • Messente

  • Hall & Partners

Launching a new product (or business) and want it to feel like an event, not an announcement?

You’ve spent months — maybe years — on this thing. Late nights. Scrapped versions. “Should we pivot” conversations that never seem to end.

Now, you’re finally excited about the product… but how do you get everyone else to care?

The truth? Great brand and product launches are more than just hitting publish.

They really have loads of moving parts… and getting them all done is a giant pain in the ass if you’re trying to do it yourself. 

That’s where I can help

Oh heyyyy 👋

I’m Grace — I’m a go-to-market brand strategist that’s here to help you build a creative launch campaign. 

I’m here to help take the 35 pages of ideas you have about your business and turn it into a launch strategy your target audience can’t ignore.

“You really embraced our project, you made us all feel like we mattered and our project mattered, it was fun, and you brought such good insights”

Lee Roquet CEO, Finch

Hire me to be your product marketing partner in crime for your next launch.

Here are the different ways we can work together.

Minimum Viable GTM

Lay the foundations for a truly stand-out marketing strategy.

Got 28 pages of ideas about your messaging, but need some help bringing it to life? The minimum viable GTM brand strategy covers your core messaging, brand statements, and web pages.

I need the foundations 
Full Funnel Brands

Push this thing
into the world.

Already got some of the basics but need help with the full-funnel creative strategy? Let’s look at your launch plan, wrangle all the moving parts, and execute on it. 

I've got a big launch coming up 
PMM Content strategy

Keep the party going.

Don’t wanna turn into a content vending machine? Outsource the product marketing content writing to me and my team (so you can go and do your real job)..

Check out flexible subscription

What you get out of the whole thing:

A product marketing partner, not a “just” a copywriter.

Messaging, creative, and strategy—so your launch doesn’t just sound good, it sells.

Messaging that makes your audience say “oh damn, we need this.”

I am straight up allergic to bullshit. I’ll help you create brand/product messaging that actually resonates with your audience.

A brand that actually stands out and feels authentic to who you are.

I’ll help you give your message a microphone so you don’t sound like just another B2B in the sea of same.

A plan that keeps the momentum going.

Because a great launch isn’t a one-day event—it’s a long-term growth play.

“Working with Grace has been extremely easy. We move very fast so we threw her directly into the deep end without floaters (aka: very little context). Despite that she very quickly took off and ran with it, delivering great copy very fast.”

Elena Madrigal
SVP of Product Marketing, Amaze

There are approximately eight million brand strategists out there. Here’s why you should work with me.

I combine PMM, copy, and brand

I sit right in between three disciplines that combine creativity and strategy

I’m a B2B veteran at this point

I’ve been selling enterprise software and services since 2016, and worked in a few software companies.

I do the work for you

I’m obsessed with the science of writing copy. I want to take your messaging from strategy → execution.

We’ll be a great fit if you check all these boxes:

  • You want to actually stand out

  • You have product-market fit

  • You have experience in your industry (and aren’t a crapshoot Silicon Valley startup trying to “disrupt” an industry you don’t understand)

  • You want to have a little fun

  • You’ve got a healthy budget and at least six weeks.

I checked all of them

“Grace could make a phone book sound interesting.”

Gabor Kalmar
Omnia Retail

Things you might be wondering

  • I custom quote each project. For ballpark budgeting though, you can expect the minimum viable GTM to start around $10k, websites to be about $1100/page, and retainers starting at $3000/month. You can learn more about each of them on this Notion page.

  • Most of my clients come to me when they’re launching a product, brand, or website — or they need a massive upgrade. I typically work with Series A and Series B funded companies that need a glow up.

  • My friend and business partner Steve Miller can help. We’ve got a joint offer that’ll give you everything you need for a new brand.

  • Primarily myself, though I do occasionally hire others to help. I use AI as a tool to help me edit and brainstorm, but at the end of the day I’m just a woman with a really smart chatbot at my disposal, not a fancy prompt engineer.

  • Go-to-market brand strategies usually take about a month. So do websites. Need something faster? Head on over to this page to learn more about VIP sprints.

Ready to bring your messaging to life?

Hit the button below, fill in a form, and let’s see if we can make some magic happen.