So, you’re ready to move out of scrappy startup mode?
Scaling sounds straightforward. But when you’re growing fast and breaking things, it’s easy for your core message to get lost:
The commercial team might be saying one thing about your products…but your engineering team has different ideas.
Your sales reps might have wildly different pitches…and it’s hard to keep control of your core narrative.
Your market is getting more crowded by the minute…and you need to find ways to stand out.
You want to align your marketing and sales team around a singular goal of creating opportunities…not snap at each other’s throats about MQLs.
Sound familiar?
As your business grows, so does your need for a consistent story.
Don’t let scaling be the death of your brand.
My name is Grace Baldwin.
I’m a messaging strategist and conversion copywriter that works with startups and scale ups to figure out what you want to say, and how you want to say it.
Over the last 7 years I’ve helped startups like Aquifer, Omnia, Haggle, and Red Bourbon sort through their features, develop key messages, and build a website that connects your audience to your product.
I’m a certified product marketer, a trained conversion copywriter, and a brand strategist. And I’d love to work with you to bring your vision to life.
If you’re a scale up who wants to build a solid messaging foundation for the next 3-4 years of your business…I’m your gal.
Over the last few years, I’ve helped several companies navigate their growing pains to create new value propositions, jump on new opportunities, and align their internal business units around clear, coherent messaging.
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Good positioning is the foundation for all marketing. Every project starts with a review of how you stand out compared to the rest of the market. We’ll also ID the top 2-3 features to focus on in your sales.
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I’ll take the hard work from the positioning and turn it into a simple messaging hierarchy.
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Once the “science” of messaging is complete, it’s time for the art. My team will create web copy for you based on conversion principles and frameworks, but also brand voice.
Let’s build messaging that helps you stand out.
Working with me is a two-step process.
STEP 1: BRAND MESSAGING
Figure out what you want to say—and how to say it in an interesting, creative way.
This 8-week strategy package takes a look at what’s going on in your business right now, and helps you develop key strategic messages that will support your growth goals for the next few years. We’ll also develop or codify your brand voice so you can scale all your content production efforts with the same consistent vision.
STEP 2: WEB COPY
Get the copy for a conversion-focused website.
This package—a best fit for B2B businesses with multiple verticals, products, or audience segments—will help you update your website with your new messaging and brand voice.
All projects include…
Thorough audits of existing materials
Positioning + messaging review
Conversion copy written by the best in the business
SEO optimization (for websites)
Strategy documentation (for easy internal sharing)
Tone of Voice consideration
Professional editing
Fast turnaround times
Why me?
Good question. I’m glad you asked.
I'm Grace. I'm a freelance copywriter who has spent the last 6 years helping small B2B SaaS companies get their big ideas heard. I've written dozens of websites at this point, including Hiber, Aiden, Aquifer, Omnia, and more. And I've been the guiding light behind the brand voice for all of those projects.
We'll be a great fit if you're looking to work with someone who is...
Easygoing, but extremely efficient. I've worked in SaaS companies, so I know that sometimes priorities shift. My process is rigid enough that we always move forward, but flexible enough to expand a week, contract a week, or just move things around as needed.
Creative, but with a commercial mindset. Brand is fun. But it's also a strategic investment. I'm a certified conversion copywriter and product marketer, so I care deeply about building things that sound good and drive business.
Here to make the world a better place. I donate 5% of my business profits to different environmental and social justice organizations. If you want your money to help end deforestation of the Amazon, support reproductive access in the United States, and protect LGBTQIA+ people around the world, then let's chat.
Gijs Schuringa, Sumting
“Grace helped us make the narrative more consistent and engaging for our visitors. Would highly recommend!”
Gabor Kalmar, Omnia Retail