Welcome to The Perennial Fool.
This is where I’m collecting all of my writing about product marketing, B2B SaaS, copy, and more.
The 4 steps to building a successful mood board.
Here’s how to make a mood board in just four steps.
Jay-Z has exactly THREE problems, not 99
Your ideal customer also has three problems that you should DEFINITELY know about.
The transformation (part 1 of 2)
What your prospect needs to hear before they’re ready to even talk to you.
Feral cats make terrible dentists.
You're company is the guide in your customer's story, not the hero.
How Dan Brown, one of the greatest thriller novelists, keeps you on the edge of your seat.
What your prospect needs to hear before they’re ready to even talk to you.