UserEvidence had an established brand voice, but there was zero documentation around it. I reverse-engineered what they had, documented it, and helped them scale it across agencies and internal teams.

Testpad is expanding its marketing team — and they needed help with documentation to do it. We’re on a retainer, but I started with a brand voice guide to capture their essence and make it scalable.

Pdftools needed help re-vamping their home page for conversions and clarity. We made it more technical, more interesting, and easier to understand.

ttagz is a UGC tool that completely rebranded this year. I helped them define a quirky brand voice and re-write the core pages of the site.